Digital Maturity Assessment (McKinsey-Inspired)

From research to results—an independent, execution-ready approach to digital maturity

Inspired by McKinsey’s Digital Quotient™ research on digital maturity, we deliver an independent, AI-enabled assessment, benchmarking, and a digital transformation roadmap. Not affiliated with McKinsey.

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Evidence: McKinsey’s research links higher digital maturity with stronger growth and profitability.

We translate publicly available findings into measurement, benchmarking, and action—without implying any affiliation or endorsement.

Why Choose Our Digital Maturity Assessment (McKinsey-Inspired)

Move from evaluation to execution. Informed by leading research, implemented independently with AI and advisory to deliver outcomes.

McKinsey-Inspired Research, Built for Execution

Translates McKinsey’s Digital Quotient™ research into an independent maturity model you can act on. We are not affiliated with McKinsey.

Traditional Models Measure. Ours Drives Transformation.

We combine research-aligned methods with AI-powered analysis and advisory to turn insights into action.

AI-Enhanced Insights

Automated data capture, adaptive diagnostics, and generative reporting produce tailored roadmaps aligned to your goals.

Real-Time Relevance

Continuously updated with market signals, innovations, and practices to keep your assessment current.

Collaborative & Transparent

Built for stakeholder engagement—clear scoring, evidence links, and participative reviews across teams.

Consulting-Enabled

DUNNIXER advisors contextualize findings, prioritize initiatives, and accelerate delivery for tangible outcomes.

Dimensions We Assess

Four core areas—Strategy, Culture, Capabilities, Organization—reflecting insights from publicly available research on digital maturity (e.g., McKinsey’s Digital Quotient™). Not affiliated with McKinsey.

Strategy — a clear digital vision linked to business value
Culture — leadership commitment, talent, and a test-and-learn mindset
Capabilities — data, analytics, product, and delivery skills
Organization — governance, structure, and cross-functional integration

Emphasis tailored by industry and growth stage.

Digital Maturity Roadmap

Assess → Prioritize → Scale. Execution flow inspired by widely cited research on digital maturity, including McKinsey’s Digital Quotient™. Independently implemented; no affiliation or endorsement.

Assess
Measure maturity across Strategy, Culture, Capabilities, and Organization.
Prioritize
Identify high-impact gaps and sequence initiatives to capture value.
Scale
Execute with owners, KPIs, governance, and continuous learning loops.

Peer BenchmarkingWe contextualize your scores with industry peers and research baselines to highlight competitive opportunities.

Digital Maturity Scoring

We generate a 0–100 Digital Maturity Score for each of the four dimensions—Strategy, Culture, Capabilities, and Organization. To make results comparable with other maturity models, these scores are mapped into quantized levels(e.g., Foundational, Developing, Established, Leading).

For example, a score of 62 in Capabilities would place your organization in the “Established” level, while a score of 85 in Strategy would classify as “Leading”. Dashboards display both the raw score and the mapped level, alongside industry quartiles and peer benchmarks, so you can track progression over time.

This scoring approach is inspired by publicly available Digital Quotient™ research but implemented independently. We are not affiliated with McKinsey.

Digital Maturity Assessment, Consulting, and Implementation

Engage DUNNIXER for end-to-end assessment—from evidence gathering and stakeholder workshops to prioritized roadmaps and execution enablement.

Evidence-based assessment: artifacts review, interviews, and calibrated scoring across the four dimensions.
Prioritization & roadmap: gap analysis, impact sizing, and an investment-aware execution plan.
Implementation enablement: operating model, governance, vendor orchestration, and value tracking.

Explore adjacent offerings like our AI Value Realization Scorecard and Enterprise AI Use Case Impact Framework, or book a digital maturity assessment demo.

Empower Your Transformation

Independent, unbiased assessments paired with expert insights—turning research into measurable business outcomes.

Uncover digital strengths and blind spots
Benchmark against industry peers
Prioritize and execute a value-backed roadmap
Accelerate value creation and competitive advantage

Frequently Asked Questions

What is a digital maturity model?

A digital maturity model is a structured way to evaluate how effectively an organization leverages technology, data, talent, and operating models to deliver outcomes. DUNNIXER’s approach is inspired by McKinsey’s Digital Quotient™ research and evaluates maturity across four dimensions: Strategy, Culture, Capabilities, and Organization. We are not affiliated with McKinsey.

What dimensions do you assess?

We assess four dimensions aligned with McKinsey’s publicly available Digital Quotient™ research: Strategy (digital vision tied to value), Culture (leadership, talent, risk-taking), Capabilities (data, analytics, digital skills), and Organization (governance, structure, cross-functional integration).

Do you use fixed maturity levels?

Yes. We map McKinsey’s 0–100 Digital Maturity Score for each dimension into a quantized number of levels for practical comparison with other maturity models.

What roadmap approach do you follow?

Assess → Prioritize → Scale. We assess maturity, prioritize high-impact gaps, then scale initiatives with governance, KPIs, and continuous learning.

Can this be self-service or consulting-supported?

Yes. Use the platform independently, or engage DUNNIXER consultants for workshops, benchmarking interpretation, and transformation planning.

Do you offer a digital maturity self-assessment?

Yes. The platform supports self-assessment with evidence capture, calibrated scoring, and automated reporting. Advisor-led options are available.

How do you benchmark digital maturity?

We benchmark scores against sector peers and research baselines, including insights inspired by McKinsey’s Digital Quotient™ work, while remaining fully independent and unaffiliated.

Take the Next Step

Advisor-led assessment with AI-enhanced analysis
Clear gaps, prioritized roadmap, and benchmarks informed by McKinsey’s research
Fast start: baseline in 2–4 weeks
Implementation enablement and value tracking

Book a Demo

30-min intro session

Talk to a Consultant

Turn your maturity results into outcomes — quantify value, prioritize use cases, and accelerate progress in low-scoring domains.

DUNNIXER Insights

Articles from our team on making maturity models actionable and industry application.

Publicly available McKinsey research on digital maturity and performance. Links provided for reference. We are not affiliated with McKinsey.

Disclaimer: This product is an independent SaaS platform and is not affiliated with, endorsed by, or sponsored by McKinsey & Company. References to McKinsey’s publicly available research on digital maturity are provided for attribution only. “Digital Quotient” is a trademark of McKinsey & Company and is referenced solely to attribute the source of research, not as our product name.