
The Sacred Cow of Process Maturity
For decades, the Capability Maturity Model Integration (CMMI) has been treated as the gold standard of organizational discipline. Consulting firms sell it, governments demand it, and executives flaunt certification as proof of operational excellence. In the 1990s and early 2000s, this made sense: CMMI gave large organizations a framework for consistency, predictability, and risk management.
But the world has changed. Digital transformation has rewritten the rules of competition. Today, advantage comes from adaptability, speed, and relentless customer focus—not from perfecting standardized processes. In this new reality, CMMI is no longer a badge of honor. It’s a relic. And worse, it’s a barrier to evolution.
The Original Promise of CMMI
CMMI was born out of a legitimate need. Complex projects—especially in defense, aerospace, and other high-stakes industries—required a level of rigor that ad‑hoc practices couldn’t deliver. CMMI offered a roadmap: define processes, enforce them across the enterprise, and continuously refine them. For organizations built on waterfall delivery cycles and long-term contracts, this model created stability.
In that context, CMMI worked. It reduced chaos, minimized variance, and gave stakeholders confidence that projects wouldn’t collapse under their own complexity. It was never meant to be fast or flexible. It was meant to be safe.
The Fundamental Mismatch with Digital Evolution
In today’s digital economy, businesses are rewarded for speed, adaptability, and outcomes. Yet CMMI still pushes organizations to prioritize compliance over learning, standardize teams into uniformity, and equate maturity with bureaucracy.
This is the opposite of what digital evolution requires. In a world of Agile, DevOps, cloud-native platforms, and continuous delivery, speed is safety, experimentation drives learning, and outcomes—not compliance—are the metric of success. Trying to overlay CMMI on digital transformation is like forcing a jazz band to follow the rules of a marching band: both produce music, but only one thrives on improvisation.
Prioritize compliance over learning
Audit evidence and documentation matter more than working solutions.
Standardize teams into uniformity
Autonomy and local optimization are treated as risks, not strengths.
Equate maturity with bureaucracy
More process is assumed to mean more capability.
The Consulting Community’s Complicity
If CMMI is such a poor fit for digital evolution, why does it persist? Because the consulting community keeps it alive. Frameworks like CMMI are familiar, marketable, and billable. Selling maturity assessments and readiness programs is easier than engaging in the messier, outcome‑driven work of real transformation.
In many cases, CMMI adoption is theater: organizations chase certification to win contracts or satisfy auditors. They collect documentation, standardize processes, and pass audits—while innovation stalls, outcomes lag, and employees grow frustrated. The badge shines while the business stagnates.
By defending CMMI as the default standard, consultants risk becoming bottlenecks to the very change they’re supposed to enable. We are complicit in keeping organizations trapped in outdated models—unless we change, we risk irrelevance alongside the frameworks we cling to.
Why We Need New Maturity Models
Digital transformation is a structural shift in how organizations create value. The practices that define digital leaders—Agile at scale, DevOps, CD/CI, cloud‑native architectures, data‑driven and AI‑assisted decision‑making—bear little resemblance to the world where CMMI was conceived.
Simply modernizing CMMI isn’t enough. Adding Agile terms or DevOps buzzwords won’t fix the core problem: the model equates maturity with process conformance rather than value delivered.
CMMI equates maturity with more process
Digital maturity equates with better outcomes, faster cycles, and deeper learning.
CMMI enforces standardization
Digital success comes from empowered teams adapting methods to their context.
CMMI measures compliance
Digital leaders measure customer impact, product adoption, and time‑to‑value.
CMMI ignores modern realities
Cybersecurity, data, and platform ecosystems are central today—afterthoughts in CMMI.
What Next‑Gen Models Should Look Like
Organizations don’t need a heavier checklist or a repackaged legacy standard. They need a new generation of maturity models that are designed for digital work: lightweight, modular, outcome‑focused, and future‑ready.
Lightweight
Easy to adopt without suffocating teams in bureaucracy.
Modular
Pick relevant practices instead of swallowing an all‑or‑nothing framework.
Outcome‑focused
Measure business value, customer experience, and adaptability—not process artifacts.
Future‑ready
Address cloud‑native operations, security, AI, and continuous evolution.
A Call to Action for Consultants and Advisors
If consultants want to remain relevant, we must stop selling comfort and start enabling change. Let go of outdated models that reward compliance over progress and build frameworks that help organizations learn faster, scale smarter, and compete on speed and adaptability.
Stop defending legacy orthodoxy
Longevity isn’t a reason to be the future.
Build models for digital reality
Lightweight, modular, outcome‑driven frameworks that empower teams with enterprise discipline.
Redefine maturity
As the ability to continuously deliver value, adapt to change, and innovate responsibly.
Challenge clients, don’t placate them
When clients ask for CMMI, push toward what’s needed to evolve—not just what’s easy to audit.
Conclusion: Don’t Be the Bottleneck
Digital evolution isn’t waiting. The organizations that win will adapt quickly, learn relentlessly, and measure success by outcomes—not by compliance. CMMI had its moment. Its time has passed. Continuing to sell it as the standard of maturity in a digital world is not just outdated—it’s irresponsible.
Consultants and advisors must choose: defend what’s safe and familiar, or lead with models that actually enable digital transformation. If digital is the future, then CMMI is the past. Stop dragging the past into tomorrow’s work.
Sources
- [01] Digital Adoption – CMMI: Why It’s Struggling in the Digital Era
- [02] Univate – CMMI Certification: Common Challenges
- [03] Visure Solutions – CMMI vs Agile vs Scrum
- [04] THESAI – Perceived Benefits and Challenges of Implementing CMMI
- [05] Oxebridge – In Attempt to Sound Smart, CMMI Has Become Inaccessible
- [06] 6Sigma – Capability Maturity Model Integration: Origins and Promise
- [07] BMC – Digital Maturity Models: A Guide to Business Value and Agility
- [08] LeadingAge – In Strategic Shift, CMMI to End Models Early and Pursue New Approaches
Ready to replace checkbox-driven maturity with outcome-focused execution? Explore our Digital Maturity Model (DMM) offering designed for speed, learning, and measurable impact.
Explore Digital Maturity Model- Bridging the Gap in Digital Maturity Models — Making models actionable from vision to execution
- The Hurdles of Digital Evolution — Practical challenges in maturity assessments